The 401(k) Listening Post Releases Report Documenting The Success of Just-in-time Participant Communication

August 3, 2021 - East Windsor, CT – The 401(k) Listening Post is pleased to release a report documenting the success of just-in-time communications to defined contribution plan participants.

The report titled “Now means NOW!” is posted here.

Historically, plan sponsors have relied on a calendar of communication campaigns and education meetings directed to all participants regardless of need to fulfill their fiduciary responsibility. During the COVID-19 pandemic, retirement plan service providers discovered that electronic communications delivered to participants when they need it are more effective than the traditional methods. To demonstrate fiduciary responsibility in 2021 and beyond, plan sponsors need to modulate the experience of participants according to the needs of each” just-in-time”, with communications triggered by specified “events”. Replacing periodic blanket participant education and communication campaigns with on-demand communications delivered to targeted recipients as soon as or whenever required can help deliver superior retirement outcomes.